W.S. Stevenson, a pseudonym for William Asbury McCall Jr., was a prominent figure in the mid-20th century American music industry, particularly known for his role as president of 4 Star Records. Born on February 22, 1900, in Newkirk, Oklahoma, and passing away on September 9, 1978, in Honolulu, Hawaii, McCall was a businessman who made a significant impact on the country music genre during the 1950s and 1960s.

Despite having no formal musical background, McCall became notorious for his business practices, which included crediting himself as a co-songwriter on numerous songs. This was often achieved by purchasing songs outright or making minor changes to existing works, thereby securing songwriting credits. Under the alias W.S. Stevenson, he amassed 620 entries in the BMI database, a testament to his prolific, albeit controversial, influence in the music publishing world.

McCall's 4 Star Records, based in Pasadena, California, was known for signing emerging artists, including notable names like Patsy Cline and Donn Hecht. However, his contracts were often criticized for being exploitative, binding artists to record only material published by 4 Star and deducting session costs from their earnings. Despite these practices, many songs associated with W.S. Stevenson, such as "Am I That Easy to Forget" and "Three Cigarettes in an Ashtray," became widely covered and enduring hits.

Before his tenure at 4 Star Records, McCall worked as an office supply salesman in California during the 1920s and 1930s. His legacy in the music industry remains complex, marked by both his contributions to popularizing country music and his controversial business methods.