Will Simms is a Los Angeles-based producer, songwriter, and artist renowned for his significant contributions to the music industry, particularly in the K-pop genre. He has achieved over 30 number-one hits worldwide. Among his notable works is the chart-topping single "I Got A Boy" by Girls’ Generation, which was recognized by Billboard as one of the "100 Songs That Defined the Decade" and has garnered over 260 million views on YouTube. Simms also produced and co-wrote "Wolf" by EXO, a track from their Billboard #1 album 'XOXO', which sold over a million physical copies and received multiple awards, including the Golden Disk Award and Album of the Year at the Hanteo Awards and the Asian Music Awards.

In 2020, Simms played a pivotal role in the comeback of the Pussycat Dolls with their single "React", which achieved Silver status in the UK and over 100 million streams on Spotify. His recent projects include collaborations on the Black Eyed Peas album “Elevation” and upcoming music for artists like Alvaro Soler, Darin, and a new K-pop project by Lee Soo-Man. Simms has also re-signed with Ultra Records/Sony for his dance project, Love Harder, releasing successful singles like “Blow It Up” with Timmy Trumpet and Inna.

His extensive collaborations span various artists and genres, including Aloe Blacc, Stylo G, and Zak Abel, and his music has been featured in popular TV series such as ‘Inventing Anna‘, ‘Ginny & Georgia‘, ‘Love Island‘, and ‘The Good Doctor‘. Simms continues to be a versatile and innovative force in the music industry.