Herb Alpert, born on March 31, 1935, in Los Angeles, California, is a renowned American musician and music industry executive. He is best known for leading the band Herb Alpert & the Tijuana Brass and co-founding A&M Records with Jerry Moss. Alpert's musical journey began in a family of musicians; he started playing the trumpet at the age of eight. His early career included songwriting with Lou Adler and performing with the USC Trojan Marching Band.

In the 1960s, Alpert found success with the Tijuana Brass, producing hits like "The Lonely Bull." His unique blend of mariachi, jazz, and rock, often termed "Ameriachi," captivated audiences. Alpert is the only musician to have reached No. 1 on the U.S. Billboard Hot 100 as both a vocalist and an instrumentalist. Over his career, he has sold an estimated 72 million records worldwide and received numerous accolades, including eight Grammy Awards, a Tony Award, and the Grammy Lifetime Achievement Award. In 2006, he was inducted into the Rock and Roll Hall of Fame, and in 2012, he received the National Medal of Arts from President Barack Obama.

Beyond music, Alpert is also an accomplished visual artist and philanthropist, actively supporting arts education through the Herb Alpert Foundation. His legacy in both the music and arts industries continues to thrive, as he remains active in recording and performing.