Emilio Ernesto Sánchez Rubio is a Latino-American musical artist known for his work as a rapper, singer-songwriter, and producer. Born and raised in Seaside, California, Sánchez Rubio, who performs under the name RUBIO, crafts music that blends the soul of 90s Hip-Hop with personal storytelling, reflecting his experiences and cultural heritage. His debut studio album, "RUBIO," released in 2020, marked his entry into the music scene, earning him respect within his community. His sophomore album, "SEASIDE," set to release on August 1, 2025, promises to be a personal narrative exploring themes from his childhood to spiritual awakening. His music is characterized by its raw and vulnerable nature, drawing influence from artists like Tupac, Lauryn Hill, and Nas, and is deeply rooted in his Latino heritage.