Alphacloud is a musical project led by William Besson, a musician originally from a small town in Northwestern France. Besson moved to London at the age of 22 and spent a decade between London, Paris, and New York before settling in Berlin, where he found a creative environment that suited his artistic needs. Despite his French origins, Besson writes lyrics in English, a choice influenced by his early exposure to English music and the challenges of expressing himself in his native language.

Initially working in IT, Besson decided to pursue music full-time, collaborating with Austrian sound engineer Andreas Freudenschuss to produce the album "Past Forward," which marked a shift from the electronic sounds of his earlier EP "Triggers" to a more rock-oriented style. To bring his music to life on stage, Besson formed a band with Freudenschuss and Israeli musicians Ofri Ivzori and Tom Dayan, overcoming cultural and linguistic differences through the universal language of music.

Alphacloud's music has been described as "The first breath of jellyfish reaching the surface," reflecting its fresh and unexpected qualities. The band has released tracks like "Modern Days," "Snake Game," and "Paper Monsters," and continues to develop its sound and presence in the Berlin music scene.